SS 1st Page — George Gorrow

Sea Sea Hotel is a Gorrow Studio project conceived to reimagine the Australian surf-club vernacular through a contemporary design lens. Set in Crescent Head on NSW’s mid-north coast, the 25-room hotel was developed as an experiment in spatial identity, blending 1970s surf counterculture with a refined, material-driven approach to coastal architecture. The studio drew on decades of work across fashion, interiors, music, and surf culture to shape a hotel that feels both familiar and newly invented.

For Gorrow Studio, Sea Sea is less a hospitality product than a living cultural environment. The Club House, part gallery, part surf shop, part hi-fi lounge, anchors the project as a communal space for art, sound, and local connection. Native gardens, handmade furnishings, vintage elements, and contemporary surf imagery form an atmosphere intended to feel honest, tactile, and timeworn in the right places. Sea Sea reflects the studio’s ongoing interest in creating spaces that carry narrative and spirit: immersive, crafted, and deeply tied to the landscape and culture that inspired them.

Sea Sea Hotel
By Gorrow studio
A 360° Design Case Study
Interior, exterior, and brand
built as one ecosystem.

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