project conceived to reimagine
the Australian surf-club vernacular
through a contemporary design lens.
Set in Crescent Head on NSW’s
mid-north coast, the 25-room hotel
was developed as an experiment in
spatial identity, blending 1970s surf
counterculture with a refined,
material-driven approach to coastal
architecture. The studio drew on
decades of work across fashion,
interiors, music, and surf culture to
shape a hotel that feels both familiar
and newly invented.
By Gorrow studio
A 360° Design Case Study
Interior, exterior, and brand
built as one ecosystem.